Founding creative hire at Prezent. I built the brand from nothing in 2021, carried it through five rounds of funding to a $400M company, grew the design team from one to ten and led the 2025 rebrand. I left in July 2026.
Fast-growing companies hit the same wall: the brand that looked sharp at launch starts fraying the moment more hands touch it. I fix that. For 15+ years I've built identities from zero, built the teams around them, and built the systems that keep every touchpoint on-brand without me in the room. My bar: work that reads in three seconds and earns its keep.
Five master templates in, 700+ finished ad variations out. The run took three designers six hours a day for a week. It now takes one designer an hour.
Chained so a brief goes in and production-ready assets come out, with a named reviewer signing every frame before release.
An agent that holds brand rules, voice and templates, so designers ship on-brand without routing every decision through me.
One template system localized across 100+ countries, plus a self-serve portal that cut a two-day request queue to a download.
Identity and design system from zero, made for the people who'll use it.
Hire, train, and set review rhythms so quality holds without a gatekeeper.
Put AI into production so design hours go back to craft.
Your note is on its way to derek@wecandothat.co. I read every one and reply personally.
