About wecandothat!

Small businesses don't have a design problem. They have an access problem.

Derek Murray, founder of wecandothat!

wecandothat! was built by Derek Murray, a designer who has spent 15+ years inside corporate marketing design — brand systems, executive communications, campaign work across every vertical. Presentation systems he designed have run in more than 100 countries. He has built creative teams from a headcount of one and scaled them into full orgs. The process inside this product isn't a theory about how good work gets made. It's the one he's run for two decades.

20 years in the craft 100+ countries shipped to Teams built from one
Derek Murray — Founder, wecandothat!

Why this exists

For twenty years I watched the same split happen over and over. Big companies got the full creative chain — a strategist to find the angle, a creative director to set the look, a copywriter to nail the words, a designer to make it real, and someone senior checking the work before it shipped. Small businesses got a template and a "good luck."

Friends who ran restaurants, gyms, agencies of two would ask me for help, and I could see exactly what they needed — not more design tools, they had plenty of those. They needed the chain. The sequence of decisions that happens before anyone opens a design file is what separates work that sells from work that just exists. Nobody was selling them that, at any price they could pay.

The tools were never the moat. The process was. So I taught the process to a team that never sleeps.

That's what this is: my creative chain — strategy, direction, copy, design, and a quality pass at the end — run by AI specialists I trained on the way I've actually worked since 2006. Not because AI is magic. Because the process is, and now it doesn't cost $15,000 a month to rent.

Every output still answers to the same standard I held in boardrooms: if it wouldn't survive a creative director's review, it doesn't ship.

See what the team does with your next project.

Start free and hand it a real brief — or grab 20 minutes with Derek and watch it work live. No pitch, no pressure.

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